A Critical Evaluation of Consumers Attitude Formation towards the Purchasing of Jeans - Levis Jeans Example Free Essay Example, 3000 words

Though jeans have been embraced across all culture, their acceptability is varied. In most cases, they have been branded as casual wear. The choice to purchase jeans is dependent on a number of consumer-related needs. Levi s is an international company that has built a brand based on its innovativeness that has fostered continued development. Started by the Strauss family around 1875, the company was focused on developing jeans made from denim that could be sold to the miners. Above the initial focus on the jeans trousers, the company has diversified into other products such as shirts and suits. Through the introduction of the Levi 501s products, the company experienced rising sales in the early 1990s. The uniqueness and the strong brand of the Levis products have greatly promoted its sales. Jeans are capable of attracting customers based on the sensory attributes, which can help develop a perception towards the products. The consumers will be motivated to purchase a particular styl e or brand of jeans based on its attributes which appeal to their senses (Son 2007). Through vision, the aesthetics of the jeans can make the consumer to have a desire to purchase. We will write a custom essay sample on A Critical Evaluation of Consumers Attitude Formation towards the Purchasing of Jeans - Levis Jeans Example or any topic specifically for you Only $17.96 $11.86/page